(Selected project www.arslonga.nl)
From December 17, 2005 to September 10, 2006 the exhibition Dealing with the Gods: Rituals in Hinduism was shown in the Tropenmuseum in Amsterdam. In the colourful exhibition the relationship between Hindus and their Gods was explained. An insight was given in fascinating rituals connected to significant moments in life such as birth, marriage and death. The dazzling colours and surprising effects caught the eye while the visitor was shown the numerous appearances of Hindu gods and unique religious artefacts. A small pool was even constructed to introduce the Indian ceremonies connected to the river Ganges. Ars Longa made the concept for this exhibition and was responsible for its interactive aspects and its graphic and spatial design.
To keep the attention of the differently aged visitors Ars Longa chose an interactive approach. A special key was given to the visitors and provided access to a personal route. Visitors could choose the key for the Krishna-tour, which was connected to love, the Ganesha-path, emphasising wisdom or the Lakshmi-route of richness and beauty. With his key pass the visitor could personally start video fragments, bring a setting or interactive presentation to life, or activate sounds and smells. Therefore all routes led to surprising insights, new information and unique experiences.
At the end of every route the chosen god received an offering and a favour could be asked from him in return. This meant that the visitor could take a picture in a photo booth, which he or she could send as a souvenir to friends or family. A personal text could be added to have the people at home share in the blessings: “We asked the gods in the Tropenmuseum to make sure that you: will pass your exams/will meet a nice man/win the lottery/etcetera”. This message brought of course extra attention to the exhibition for the people that had not been in the museum yet.
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