Saturday, April 23, 2011

Power and Media: Dutch Institute for Image and Sound, Hilversum

(Selected project www.arslonga.nl)
When Queen Beatrix of the Netherlands opened the new exhibition at the Dutch Institute for Image and Sound the event gained much media attention. The opening was even broadcasted live on television in a full-night show. The exhibition namely contains an endless collection of audiovisual heritage and presents it with the motto ‘media shape my world view’.

In sixteen pavilions, sorted by theme, visitors can discover and experience the phenomenon of mass media. They are for instance able to make their own radio or television programme and they can watch the children’s programmes of their youth again. In this museum Ars Longa designed and developed one of the pavilions, focusing on experiencing the power of the media. The game called “Power & Media” is the most important aspect of this presentation.

The modern design of the desks in the pavilion seems to merge with the architecture of the pavilion and invites the visitors to take a seat. While playing a collective game the relation of dependence between politicians and media is shown and emphasised. Example cases, focusing on norms and values, lying and diplomacy, and aspects of behaviour, accentuate many facets of this contemporary tension. After the visitors have expressed their opinions, the outcomes of the voting are immediately shown on the screen. At the back of the pavilion more individual presentations are situated. Amongst other things they show how politicians, under dictatorship and in times of crises, can misuse the media to proclaim their ideologies and how the media construct their image and that of politics in general.





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